Advanced Diploma of Graphic Design
OVERVIEW
The Advanced Diploma of Graphic Design (CUV60411) is an intensive program that prepares participants to gain employment as a professional graphic designer in areas including publishing, large or medium sized corporations or government departments, video and TV production houses, printers and advertising agencies. Through the multi-disciplined approach of the Advanced Diploma the participants extend their creative thinking, analytical and problem solving skills that underpin a successful design solution whilst building on their experiences in the handling of relevant media, techniques and technologies. They learn to work innovatively within the constraints of the brief, available resources, technology and the demands of the graphic design industry, with emphasis being placed on the development of a visual vocabulary, strong image concepts, visual problem solving, presentation of ideas, communication and perceptual skills.
AWARDS
• CUV60411 Advanced Diploma of Graphic Design which is a Nationally Endorsed course.
• Students leaving after successfully completing 1 year will be awarded CUV40303 Certificate IV in
Graphic Design.
• Students leaving after successfully completing 2 years will be awarded Diploma of Graphic Design.
• Graduates will also be awarded the internationally recognised City & Guilds qualification (exam to be held in Melbourne)
PREREQUISITES
• Basic computer and communication skills.
• Recognition of prior learning will be offered on request.
REQUIREMENTS
Students doing this course will be required to own a computer (PC or Mac) with at least 1GB RAM and the Adobe Creative Suite. A license to the latest student version of Adobe Creative Suite (student version) is included in the fees.
FEES
Fees include a license for the latest version of Adobe Creative Suite (student version). Fees can be paid in total, by installments over the year or via Government accredited VET FEE HELP assistance. This is a Government Student Loan scheme. For more details please refer to Vet Fee Help student information sheet enclosed or contact the admissions office.
ENROLMENTS
Enrolments can be made by completing the application form and returning it to the school at Level 2, 253 Lonsdale Street, Melbourne, Victoria 3000. In order to be fair to all students enrolments can only be accepted in order of receipt.
CURRICULUM
Design
Typography
Advanced typography
Design elements and principles
Packaging design and production
2 & 3 dimensional work
Visual design and communication
Editorial design
Gain industry experience
Colour theory to design
Select & prepare work for an exhibition
Creative communication
Computer Skills
InDesign
Illustrator
Photoshop
Acrobat
Dreamweaver
Flash
Final Cut
Drawing
Techniques for illustrative work
Techniques for drawing
Proportion and scale
Photography
Create complex imagery
Digital image enhancement & manipulation
Capture digital images
Produce digital images
Multimedia
Principles of website design
Develop and design multimedia products
Complex www documents
Current and emerging multimedia technology
Marketing & Advertising
Concepts of advertising approaches
Develop marketing strategies
Design Theory & History
Application to current design
Professional Practice
Role of design management
Business opportunities
Communication skills
Managing own work and learning
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