Bachelor of Business (Marketing)
ACCELERATE YOUR MARKETING CAREER
Get a head start in your marketing career through this specialist marketing course developed in consultation with the Australian Marketing Institute.
In just two years, you gain comprehensive marketing knowledge and skills, and a university-equivalent, respected qualification.
The only degree of its kind offering 200 hours of practical work placement, you graduate with invaluable work experience – and a serious competitive advantage.
|Qualification||Bachelor of Business (Marketing)|
|Course Length||2 years full-time or 4 years part-time (including internship)|
|Finance Options||FEE-HELP and flexible payment options available|
|Delivery Method||On campus on Sydney & Brisbane and by distance education (online)|
|Start Dates||Trimester start dates – speak to your consultant for upcoming start dates|
|Prerequisites||Mature age students: relevant academic and work experience
School leavers: minimum ATAR of 63.4
|Assessment||Practical assignments and written examinations|
GAIN PRACTICAL MARKETING KNOWLEDGE AND SKILLS
You’ll understand the role and nature of marketing in a contemporary business environment, and critically reflect on the roles and responsibilities of marketing.
You’ll also learn how to engage and influence target audiences, and how to apply marketing theories and practices in an ethical context.
Through work placement, you’ll learn about the marketing industry first hand – and gain practical skills to complement your theoretical knowledge.
LOCATION, STUDY TIME AND START DATES
This marketing course is delivered in Sydney & Brisbane, and can be completed in two years of full-time study – compared to the usual three or four years at university. Graduate and start earning sooner than your university counterparts. You can also complete this course in four years of part-time study.
Alternatively, you may complete some or all of this course via distance education (online) – allowing you the flexibility to study when and where you want.
Classes are kept small, with a maximum of 25 students; to ensure that you get individual attention when you need it. Training is as interactive as possible. Frequent discussions, group work and study groups help you get the most out of your studies.
There are three start dates a year for this course. Contact your consultant now for upcoming start dates and lecture times.
CAREER ADVANTAGE THROUGH INTERNSHIPS
Through the Internship Program, you gain 200 hours of professional work experience during your course. With over 300 organisations to select from, you have an excellent opportunity to experience life working in your industry and company of choice.
Because course graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you.
The Bachelor of Business (Marketing) covers the following course modules:
- Management Principles & Practices
- Fundamentals of Management
- Accounting and Business Finance
- Understanding Advertising
- Understanding Marketing
- Understanding Public Relations
- Introduction to Consumer Behaviour
- Economics in a Business Environment
- Marketing Communications
- Brand Building
- Introduction to Quantitative Methods
- Introduction to Applied Finance
- Introduction to Business Law
- Marketing Strategy
- Marketing & Audience Research
- Business-to-Business Marketing
- Service Marketing
- Industry Engagement
- Corporate Social Responsibility
- International Marketing
- Marketing Strategy
- Strategic Management
- Digital Marketing
- Industry Placement
- Plus choose and complete two level 300 elective modules
EARLY EXIT QUALIFICATIONS
You can choose to exit this course with a Diploma of Business or an Advanced Diploma of Business (Marketing) qualification if you have completed a certain number of modules.