Bachelor of Business (Public Relations)

GET A HEAD START IN YOUR PR CAREER!

Good communication and marketing skills are essential for a career in public relations (PR). Strong theoretical knowledge can get you started – but practical experience can get you much further.

This specialist course is the only one of its kind offering 200 hours practical work placement. Graduate with a university-equivalent degree and hands-on industry experience for a strong career advantage.

COURSE INFRMATION

Qualification	Bachelor of Business (Public Relations)
Course Length	2 years full-time or 4 years part-time (including internship)
Finance Options	FEE-HELP and flexible payment options available
Delivery Method	On campus in Sydney & Brisbane and by distance education (online)
Start Dates	Trimester start dates – speak to your consultant for upcoming start dates
Prerequisites	Mature age students: relevant academic and work experience School leavers: minimum ATAR of 63.4
Assessment	Practical assignments and written examinations

GAIN PRACTICAL PR KNOWLEDGE AND SKILLS

This specialist PR course will teach you how to engage, communicate and influence audiences.

You’ll learn how to combine communications strategies and current technologies to maximise the impact of messages. You’ll also learn how to act ethically and sensitively to the target audience’s needs.

Through work placement, you’ll learn about the PR industry first hand, and gain practical skills to complement your theoretical knowledge.

LOCATION, STUDY TIME AND START DATES

This PR course is delivered in Sydney and Brisbane, and can be completed in two years of full-time study – compared to the usual three or four years at university. Graduate, commence your career and start earning sooner than your university counterparts.

You can also complete this course in four years of part-time study.

Alternatively, you may complete some or all of this course via distance education (online) – allowing you the flexibility to study when and where you want.

Classes are kept small, with a maximum of 35 students, to ensure that you get individual attention when you need it. Training is designed to be as interactive as possible. Class discussions, group work and study groups are encouraged to help you get the most out of your studies.

There are three start dates a year for this course. Contact your consultant now for upcoming start dates and lecture times.

CAREER ADVANTAGE THROUGH INTERNSHIPS

Through the Internship Program, you gain 200 hours of professional work experience during your course. Working with over 300 organisations, you have an excellent opportunity to experience life working in our industry and company of choice.

Because the graduates are so highly regarded, many internships lead to permanent employment – so you could graduate with a job waiting for you.

LECTURERS AND ACADEMIC STAFF

This course engages lecturers who are industry practitioners. These staff are not only educated and qualified in their chosen field, but have complemented this with industry and corporate experience. Students not only learn the theory but get to experience their application in the real world.

COURSE MODULES

The Bachelor of Business (Public Relations) covers the following course modules:

• Management Principles & Practices
• Fundamentals of Management Accounting and Business Finance
• Understanding Advertising
• Understanding Marketing
• Understanding Public Relations
• Introduction to Consumer Behaviour
• Economics in a Business Environment
• Marketing Communications
• Brand Building
• Introduction to Quantitative Methods
• Introduction to Applied Finance
• Introduction to Business Law
• Public Relations Strategy
• Marketing & Audience Research
• Introduction to Public Relations Writing
• Issues Management
• Industry Engagement
• Corporate Social Responsibility
• International Public Relations
• Strategic Management
• Advanced Public Relations Writing
• Industry Placement
• Plus choose and complete two level 300 elective modules

EARLY EXIT QUALIFICATIONS

You can choose to exit this course with a Diploma of Business or an Advanced Diploma of Business (Public Relations) qualification if you have completed a certain number of modules.

 

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