Marketing Certificate IV

his qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.

Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing. Suggested units to achieve these outcomes are listed below.

• Direct Marketing Officer

• Market Research Assistant

• Marketing Coordinator

• Marketing Officer

• Public Relations Officer

Preferred pathways for candidates considering this qualification include:

• after achieving the BSB30107 Certificate III in Business or other relevant qualification/s

OR

• providing evidence of competency in the majority of units required for the BSB30107 Certificate III in Business or other relevant qualification/s

OR

• with some vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.

Examples of indicative job roles for candidates seeking entry based upon their vocational experience include:

• Customer Service Advisor

• Receptionist

• Office Administration Assistant

• Student Services Officer.